Skateboard legend Tony Hawk now rides for independent. - 18/01/2013

The earth rumbled Monday as it was announced that skateboard legend and X Games gold medalist, Tony Hawk, rides for Independent Truck Company.



Founded in San Francisco, Calif., 1978, by the late Fausto Vitello and Eric Swenson, Independent (Indy) Trucks revolutionized skateboarding and quickly became the gold standard of all things cool. Taking on the establishment that was Tracker Trucks, the leading brand of the times, and their owner Larry Balma, Independent introduced the DIY, punk rock, us-against-the-world mentality that spawned the renegade world of skateboarding as we know it.

From the beginning Independent latched on to the outcasts and misfits of skateboarding: Rick Blackhart, Steve Alba, Duane Peters and Steve Olson, who personified the rebel attitude that skateboarding was becoming in the late '70s. By the '80s, there was a new crop of kids carrying the Independent torch of progression and panache: Christian Hosoi, Steve Caballero, Tommy Guerrero, Mark Gonzales, Lance Mountain and a young Danny Way -- while all along Tony Hawk became the poster boy of Tracker Trucks and skateboarding in general.

When asked why he made the move to Indy, after 30 plus years, Hawk replied, "A lot of people don't know that I was sponsored by Indy originally. Dogtown and Indy were my first two sponsors. Things were super small in the skate industry and I was the lowest form of amateur on Indy and I just couldn't get any product from them and that's what made me go ride for Tracker -- because of convenience. Tracker was closer to my house so I could go get trucks from them."



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